Windows 10 Packaged game will not run directly

I have a clean install of windows ten with visual studio 2013 and unreal engine 4.9. Everything works beautifully.
However, after packaging a shipping build, I can not run the build. I click on the .exe for my project and get this message: ‘This program is used for packaged games and is not meant to be run directly.’

The build packages successfully with no errors or warnings at dev and shipping on both 32 and 64 bit designations.

I can run the development packaged build fine, with some assets not loading in, but that is probably a different matter on my end.

Trying to run a shipping build on windows 8.1 also returns this error.

What does this mean? How do I run it indirectly? Am I missing a setting somewhere when using 4.9?

I am packaging for a blueprint only project, using the launcher version of 4.9.
Update, I tried re packaging this morning, and the package now runs cleanly.
I can provide the project files for yesterdays package attempts, which still show the same error.
Thank you for the fast reply!
-Ryan

Hi KratterFoot -

Can you clarify a few things? Are you packaging for a C++ project or a Blueprint Only Project? Are you using the Github version of 4.9 or the Launcher version of 4.9?

Thank You

Eric Ketchum