iAds discontinued by Apple?

I recently got an email from Apple in which they state they will discontinue their iAds service.

Is this for real? I planned to release two free ios games with iads in them to make revenue, both of them were 99% ready when I got this information, now I’m stuck.

If so, why didn’t Epic state this explicitly anywhere?

Unreal main source of revenue is not smaller devs like you and me. They are already in more places than they can handle (All VR headsets, all consoles, set top boxes, newests mobile framerworks…) I am pretty sure once 4.11 is finished and June comes closer we will have a response regarding this.

What is a pity. My two most downloaded games on iTunes do not show ads currently. At all.