Can I reverse the scroll wheel zoom direction in the 3D WINDOW EDITOR?

This question has been asked before, but it seems to have been closed with no solution. Surely the programmers can find a bit of code and reverse the +/- sign to fix this problem? How can and option that is included in all other software I have used Maya, Blender, Bryce, Autocad, Inventor, ProE, Solidworks, Google Earth and Sketchup not be in this one? It has been years since this question was asked and I cannot find an answer anywhere. Here is the earlier version of the question: