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Using Free Unreal Engine for Corporate Marketing Products?

I work for a large engineering company, and I am interested in using UE4 for marketing purposes. For example VR/ interactive experiences at trade shows or in showroom settings to showcase our products to customers. None of the interactive experiences made with the engine would be sold, just used to market our products.

Would creating these types of products require purchasing Unreal Studio? Or would we be able to use the regular free license without a royalty?

Also when displaying the products, would a trademark for Unreal be required during trade show events or if we used images/video from the interactive products for public marketing?

I hope I made sense... thank you!

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asked May 15 '19 at 10:28 PM in Legal & Licensing

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Mogieee
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Would creating these types of products require purchasing Unreal Studio? Or would we be able to use the regular free license without a royalty?

You could proceed under the standard UE4 EULA without royalty. Unreal Studio, however, grants you access to some powerful tools that facilitate import/export with many other file formats and CAD software. Note that you can use Unreal Studio for free under the Unreal Studio EULA (https://www.unrealengine.com/en-US/studio/eula).

Also when displaying the products, would a trademark for Unreal be required during trade show events or if we used images/video from the interactive products for public marketing?

Both the standard UE4 EULA (Section 12) and Unreal Studio EULA (Section 9) have credit requirements, but do not require or permit use of the UE4 logo. If you would like to use the logo, please visit our branding page (https://www.unrealengine.com/branding-guidelines-and-trademark-usage).

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answered May 16 '19 at 03:01 PM

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SonsOfKorhal STAFF
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